Category Archives: Digital Boom Articles

Roundup For The 2015 Ramadan Commercials

Posted on by

Every year, Ramadan Commercials, Programs, Series become the most talked about topics in Egypt. Brands compete to capture the hearts and minds of the audience whom are becoming ever harder to please with every passing year.

Here is my roundup (in alphabetical order) for the 2015 Ramadan commercials

To view the full review and videos, proceed to Digital Boom here: http://adigitalboom.com/roundup-2015-ramadan-commercials/, I’ve covered the below commercials:

    • AAIB
    • Al Arousa
    • Banque Misr
    • Crunch Egypt
    • Cottonil
    • Degla Palms
    • Embrator
    • Etisalat
    • Fox
    • Italian Square
    • Lamar
    • Lion
    • Mega Ice Cream
    • Mobinil
    • Mountain View
    • Mousa Coast
    • Nescafe
    • Telecom Egypt
    • Om Hassan
    • Unionaire
    • Universal
    • Vodafone
    • and lastly, The Donations Collection:
      • 57357 Cancer Institute
      • 500500 Cancer Institute
      • Magdy Yacoub Institute
      • Ma3an Institute
      • Masr Al Kheir Institute
      • Orman Hospital for Cancer
      • Baheya Hospital

Learn How To Win Like Obama on Social Media

Posted on by

We might all remember how US President Obama proved the importance and power of Social Media in his 2008 presidential campaign against senator McCain. He was able to secure 55 million US dollars in one month from campaigning through Social Media channels, while senator McCain was only able to secure 11 million during the same period using traditional methods.

Untitled

The New Obama Twitter Account Smart Activation

Although Obama has been always an active and prominent figure on Social Media since then with almost 60 million followers on Twitter, yet he was still able to surprise us and draw our attention to his new official government account, @POTUS (President of the United States)

read the full article on Digital Boom here: http://adigitalboom.com/learn-how-to-win-like-obama-social-media/

The Creative Twitter Account of the British Ambassador

Posted on by

When I first noticed the tweets of Mr. John Casson, The British Ambassador to Egypt, he was addressing the Egyptian Ministry of Foreign Affairs, and referring to someone who had tweeted to his account asking to work as the Egyptian Ambassador in the UK! Instead of giving a blunt official answer or ignoring the sarcastic tweet, the Ambassador simply quoted the tweet to the Egyptian Ministry of Foreign Affairs, saying “Someone wants to work with you”.

I immediately realized this as a perfect example of “Forget about B2C & B2B, it’s H2H” from my recent article “The 10 Social Media Facts They Are Not Telling You”

The British Ambassador is Promoting Tourism to Egypt!

I started reading through his recent tweets only to find them all interesting and fun to read. I was surprised to find 2 threads of hashtags that one would usually expect from the Egyptian Tourism Authority or the very least by Egyptian influencers interested in promoting their country, #ReasonsToLikeCairo and #ReasonsToLikeAlexandria, the posts show someone who is both very knowledgeable with the local culture and having a creative sense of humor.

british-amb

Continue to full article on Digital Boom here: http://adigitalboom.com/creative-twitter-account-british-ambassador/

The 10 Social Media Facts They Are Not Telling You

Posted on by

Agencies usually fail to tell you about these 10 Social Media facts that have proven true over the years despite the diverse policies and strategies each company applies for their online marketing.

Understanding the truth about Social Media when you are working online will save you a lot of headache and frustration down the line and will make you stand out from competition.

1- No, It’s not about how many fans or followers you have

Having lots of fan or followers is a good thing, but this should not be your sole goal, People often fall into the trap of chasing follower numbers which is like trying to book more empty seats (more fans), forgetting that you need audience to fill up those seats (engagement) by liking, sharing, retweeting, commenting…etc

Screen-Shot-2015-05-07-at-5.35.11-PM

2- No, You don’t have to be on every platform

Choose the platforms which are more likely to have your target audience and which better serves your industry and content, you do not need to be on every single social media platform and jump into every new platform. Find focus on providing value on the networks where your customers and prospects are most active. Better to not be somewhere than to have a presence there and ignore it.

Continue to full article on Digital Boom here: http://adigitalboom.com/the-10-social-media-facts-they-are-not-telling-you/

Ayadina Restaurant, A Brand Attack Gone Wrong?

Posted on by

Usually in any brand attack we “the public audience” are clearly aware of the one specific reason that sparked the attack. United Airlines guitar and Domino’s Pizza cases in 2009, Kevin Smith vs Southwest airlines in 2010, and in Egypt #VodaFly the Anti-Vodafone “Abbas Ibn Firnas Ad” campaign also in 2010, or the Left Bank valet case just last year (2014) just to name a few examples – however in this specific case I was confused.

Let’s go through this in detail and try to understand and analyze the case

The first time I noticed the case is when Ahmed Wasel posted this photo on his timeline Saturday 28th complaining about a Minimum charge of 150LE per person being enforced on them by the restaurant and above that over 400LE worth of items were added by the restaurant to sum up to a large invoice.

1

The total invoice amount is 1616.39LE

which leads to problem #1

(150LE x 15 = 2250LE not 1616LE), so I started to wonder if there was really any forced minimum charge?

Ahmed Wasel also mentioned that 400LE worth of extra items being added to the invoice, so if we take that into consideration and also remove the 12% service charge and 10% sales tax (which is added by law to every café or restaurant invoice)
1616.39 – 157.44 (service charge) – 146.95 (sales tax) = 1312LE – 400LE = 912LE

and this amount leads to problem #2

It is ordinary in Egypt to pay anywhere from 100 to 200LE per person when dining out at a similar restaurant and 912 / 15 persons = 60LE (and even 1616 / 15 = 107LE) which is low amount to pay and should be considered cheap – You can’t blame a Ferrari for being expensive if you don’t want to pay for it.

Reading down through the comments I notice Heba M. Jackoub trying to re-explain the case stating that the initial invoice was 800LE and the waiter informed them about the 150LE policy and just added 800LE worth of items (so is it 400LE or 800LE!!?) to sum up the amount to 1600LE

and here comes problem #3

If this is actually what happened then this is a pretty straight forward case! Just don’t pay, speak with the manager and/or report to the authorities or Consumer Protection – case closed, why all the fuss and noise? (Although in my personal opinion – how much should a person expect to pay in a Lebanese restaurant in City Stars? 107LE per person is normal if not cheap)…

Continue to the full article at Digital Boom here: http://adigitalboom.com/ayadina-restaurant-a-brand-attack-gone-wrong/