Relativism is the concept that points of view have no absolute truth or validity. For web designers, this has monumental implications. What is beautiful? Which typeface is perfect for this design? Red or Blue? The questions that we have to deal with on a regular basis often leave us, knowingly or not, returning to notions of relativity in order to walk away from a project without going insane. For the perfectionists among us (and most of us are perfectionists, are we not?!), this is little consolation though. Today we’ll discuss the theory of relativity as it applies to us… Read on Young Einsteins!

My grandfather told me this story once: He was buying some cloth and when looking at one of the cloth designs… and he thought to himself “that is so ugly!” He barely finished the thought when another customer came running in with her fiancé and mother-in-law and went directly to that same design he was thinking about shouting, “Here it is, the design we were looking for!” and bought the whole lot!

Read my full article here: http://webdesign.tutsplus.com/articles/design-theory/the-web-designers-theory-of-relativity/